Glossary

What is a watermark on a photo.

A watermark on a photo is a name, a logo or a word placed over the picture to show who made it or that it is not the final file. On proofs it usually runs across the middle, and it is left off the finished files the client keeps.

Two kinds of watermark.

A signature in a corner, on a portfolio or a post, says who made it. A mark across the middle, on a proof, says this is not the final file, and it sits where cropping cannot take it off.

Where the mark lives matters too. One drawn over the photo by a web page can be stepped around. One that is part of the picture comes along with every save and every screenshot.

Adding one.

Lightroom Classic’s export has a Watermarking panel with a simple copyright mark or a custom one, and Lightroom adds a text or graphic watermark when you save a copy. For proofs on a link, many galleries add the mark themselves so the files you export stay clean.

Questions.

Should I watermark the final photos?

Not the ones the client paid for. A corner signature on photos you post yourself is your call.

Can a client crop a watermark off?

A corner one, easily. That is why proof marks run across the middle of the picture.

Do films get a watermark too?

On DropYourFiles, yes: the copy your client streams carries the mark until they approve, with no second export from you.

Where this comes from.

Keep reading.

More in the glossary, or see what DropYourFiles does.

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